The name Isola d’Asti derives from “lnsula Astensis”, originally denoting an island-like area surrounded by the Tanaro river. After repeated flooding brought outbreaks of disease, the inhabitants moved higher up towards the hills, settling on the current site. The first people to live in Isola were Ligurian, followed by the Romans. In view of its position the commune soon represented an obligatory passage on the way from the south of Asti to the sea.

Isola d’Asti is still an important traffic hub for the provinces of Asti, Alessandria and Cuneo.
Its economy is mainly based on agriculture, though in the last few years trade and craft activities have begun to take hold. It has strong wine-making and food traditions, thanks to the Barbera DOC wine produced in the hill areas. There are also important cultivations of vegetables and flowers, mainly in greenhouses, in the Tanaro valley.

WORTH SEEING

Historic sights include the 1600 bell tower, a Baroque church dating back to the 1700s and a little church dedicated to the Annunciazione di Maria built in 1680. There is nothing left of the old castle belonging to the Natta family, and on the site of the castle there is now an attractive church dedicated to S. Pietro and decorated with noteworthy frescoes by the renowned painter Morgari; Pope John Paul II visited this church on 21 September 1993 accompanied by Carlo Sodano, who was born in Isola d’Asti.